Opportunity Identification – Genesis GBS
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Opportunity Identification

OPPORTUNITY IDENTIFICATION

OPPORTUNITY IDENTIFICATION

Our Opportunity Identification enables governments, industry associations and suppliers to analyse, identify and unlock opportunities in global business services (GBS). We work with our clients to identify their objectives (e.g. job creation, attracting global investors and FDI) and scope the available opportunities which can meet these objectives using our Market Diagnostics toolkit.

Our products and services:

Value proposition design

Competitor and performance benchmarking

Buyer-to-supplier benchmarking

Offshore and nearshore location analysis

Source market penetration analysis

Impact sourcing & job creation opportunities

Value proposition design

Competitor and performance benchmarking

Buyer-to-supplier benchmarking

Offshore and nearshore location analysis

Source market penetration analysis

Impact sourcing & job creation opportunities

What challenge are we solving?

Inability to identify and harvest the right and relevant GBS opportunities and/or position or matchmake a country with best-fit global source markets and buyers.

We identify distinctive and best-fit opportunities in the GBS marketplace leveraging benchmarking and positioning

Opportunity identification is first enabled by our market diagnostics and augmented by benchmarking, gap analyses and positioning enabling us to understand what, who, why and how to target in global source markets and vertical industries. This is based on:

  • Our ability to compare, analyse and benchmark, GBS locations and services from scores, rankings and demand-side insights from our GBS indices and surveys.
  • Access to global GBS buyers, suppliers, consumers, market makers and analysts in our GBS World marketplace and research-centric communities and mindshare groups enabling us to measure their perceptions, priorities and what really matters to them.
  • Proven best practice for market positioning, awareness and value propositioning.