Latest Global Index Ranks Asia, Eastern Europe as Top Digital and IT Outsourcing Destinations – Genesis GBS
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Latest Global Index Ranks Asia, Eastern Europe as Top Digital and IT Outsourcing Destinations

The latest GBS World Competitiveness Index, published today on the World Source Marketplace for Global Business Services (GBS.World), found that global buyers ranked the Asia-Pacific and Eastern/Emerging Europe regions as leading global destinations for Digital and IT Outsourcing services.

Conducted by Genesis Global Business Services (GBS) on behalf of GBS.World, the research included feedback from global enterprise executives based in the key source markets of Australia, Europe, the United Kingdom, and the United States. The respondents represent organizations that outsource and offshore services from the countries and regions covered in the index.

Extensive, in-depth analysis

“Surveyed executives were asked to rank and rate each country that they outsource to according to factors that include service level delivery across various key business process areas,” explains Mark Angus, Genesis GBS CEO and GBS.World co-founder.

Genesis conducted deeper analyses on each country’s talent pools, skills development initiatives, enabling infrastructure, multilingual capabilities, labor costs, specialist business processing services and CX capabilities.

“Tallied results established the final competitiveness scores out of a possible combined score of eight across all leading GBS locations,” elaborates Angus.

APAC remains global powerhouse

The Asia-Pacific (APAC) region emerged as the dominant destination for IT Outsourcing globally across five key categories, namely general ITO services, software development, technical and helpdesk support, data analytics and science, and robotics and automation.

“India emerged as the clear standout performer, appearing in the top 5 in every category and ranking first in two categories, specifically General ITO Services and Data Analytics and Science,” continues Angus.

The APAC countries of Philippines, Malaysia, China and South Korea also featured prominently across the categories, which helped to cement the region as the leading delivery location across all the GBS categories assessed in the survey.

China emerged as a leader in Robotics and Automation, while Philippines ranked second in IT Outsourcing and the Technical and Helpdesk Support categories.

General ITO Services

Emerging markets boost competitiveness

Poland was the leading destination in the burgeoning Eastern/Emerging European (EE) region, which is gaining ground on the APAC region.

Poland placed favorably in three categories, ranking first in the Technical and Helpdesk Support category, and within the top three in the general ITO and Data and Analytics categories.

The EE region also performed favorably in the Software Development domain, where two countries – Poland and Romania – ranked in the top 10.

Africa also had good representation, with Egypt emerging as the dominant location in this survey, ranking in the top 5 in the IT Outsourcing and Software Development categories. South Africa and Tunisia appeared in the top five in a category each – Technical and Helpdesk Support and Data and Analytics, respectively.

Mexico, Brazil and Argentina were the best ranked destination in the Central and Latin America (CALA) region.

Technical and Helpdesk Support

Genesis GBS
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